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The Journal of Applied Behavioral Science, Vol. 42, No. 2, 227-243 (2006)
DOI: 10.1177/0021886306286444
© 2006 NTL Institute

Organizational Decoration

A New Metaphor for Organization Development

Julie Wolfram Cox

RMIT University

Stella Minahan

Deakin University

The authors call for the introduction of a new metaphor, organizational decoration, to provide a way of conceiving organizational development (OD) as an aesthetic endeavor. First, this is a response to recent calls for fresh and more interdisciplinary approaches to thinking about the practice of OD. Second, it is a provocation, for their choice of decoration is also a call for greater humility in OD’s ambitions. Rather than seek a more strategic or architectural role for OD, organizational decoration works instead at the surface and in the realm of the aesthetic. And within that realm the authors have deliberately chosen decoration over design (a term far more familiar to OD) because decoration more closely represents the ordinary and often temporary contributions that the authors advocate. Implications of moving OD down-market are discussed.

Key Words: aesthetics • craft • design • modernism • organizational consultation • professions


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P. Bate and G. Robert
Toward More User-Centric OD: Lessons From the Field of Experience-Based Design and a Case Study
Journal of Applied Behavioral Science, March 1, 2007; 43(1): 41 - 66.
[Abstract] [PDF]