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Constructing Shared Understanding

The Role of Embodied Metaphors in Organization Development

Claus D. Jacobs

University of St. Gallen

Loizos Th. Heracleous

University of Oxford

The authors present a novel metaphorical approach to organization development, the use of embodied metaphors, and in so doing extend current understandings and uses of metaphor in organization development (OD). The authors discuss an intervention technology that emphasizes induced rather than naturally occurring metaphors, builds on a developed theoretical base of collaborative diagnostic technologies, and can be employed in a targeted manner for issue diagnosis and intervention. Implications for the use of embodied metaphors in OD are discussed.

Key Words: embodied metaphors • organization development

The Journal of Applied Behavioral Science, Vol. 42, No. 2, 207-226 (2006)
DOI: 10.1177/0021886305284895
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